How To Market
There are many ways to market your brand and your clothes.
Brand marketing is promoting a brands products or services in a way that elevates the brand as a whole.
It involves creating and maintaining brand-consumer relationships and marketing brand attributes—the traits that people think of when they picture a particular brand.
1. Content Marketing
Clothing brand marketing ideas include fashion blogging, creating unique campaigns for new releases, generating posts and/or videos for social media, and more.
Regularly posting content improves your performance in search results and makes you discoverable online.
Posting regularly helps encourage more users to engage with your business. When you create engaging content, you can promote it through social media and email marketing, generating interest and excitement for your brand.
Create a content marketing strategy to stay on top of your posts.
Use a marketing calendar to track posts across social media platforms including Instagram, Pinterest, Facebook, Twitter, and more.
2. Email Marketing
Once you have built an email list, use it to promote your fashion brand. Clothing brand marketing ideas such as email marketing tend to be successful for fashion brands.
You can use this digital tool to send coupons, reward loyal customers, and give subscribers sneak peeks into sales, among other content.
Your emails to new and previous customers do not have to be ornate. The email below from Fabletics, for instance, features a clear CTA with a bold font that contrasts with a simple black background. The email creates urgency by stating that the offer “ends tonight.”
Plus, the call to action includes a button linking back to the sale section of the company website.
3.Define your Clothing Brands Audience
Just as you need to know your niche, you also need to know your audience if you want to effectively market your clothing brand. Your audience is your primary source of revenue, so you need to cater to their interests.
To do that, you need to do a lot of research to find what those interests are and learn more about their behaviors.
Start by being general. When you selected your niche at the beginning, you likely had some idea in your mind of who is interested in it.
If your audience is interested in Japanese fashion, who do you think is going to want to buy it? Are people from Japan going to be your number one buyers, or do you think they will be from somewhere else? How old are the people looking to buy into this niche?
These are questions you will need to do more research on, but having a general idea is a great place to start.
In short, you want to get a more empirical understanding of who your potential customer base is.
Through that research, you will start to see less obvious circles that can serve as opportunities for marketing your fashion brand.
